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The fashion country—Italy favor Yiwu’ s Jewelry
Source: Michelle, www.AmandaIEC.com 30, June 2008
We learn from the International Department of Yiwu China Commodity City Exhibition Co., Ltd. that five companies in Yiwu participated in the Italian Ma Qifu autumn international trade fairs last September,and brought back some satisfactory orders.The exhibitors of Yiwu said that the Jewelry, which are in exaggerated style, elegant appearance and multifunctionable are highly popular with the customers. Through this exhibition, they have a better understanding of the taste of Italian customers and their neighboring countries’. Besides they have brought back some important reference information about "targeted adjustment of product” to domestic enterprises,if they want to open up Italy's market.
It is understood that the scale of Ma Qifu international trade fairs is only second to the Frankfurt show. It is Italy's most influential comprehensive exhibition and Europe's largest comprehensive exposition as well. The show began in 1964, and be held in January and September respectively everyyear. The autumn international trade fairs was held in last September, and the net exhibition area reached 110,000 square meters, attractting 75,000 customers around the world. Exhibits range from light industrial products, household products, household appliances, household decorations to crafts, gifts, jewelry, ceramics, kitchen appliances and household hardware.
According to the staff from the International Department of yiwu exhibition company’introduction, a large number of buyers and professional buyers are mostly interested in jewelry and crafts from the show's actual situation. These two categories of goods should be far more than other exhibits, regardless of the style or type. This phenomenon is a good news to the five participating enterprises. One business owner considered it was very favorable for their own strengths to become the foreign buyers’ focus on the intention of trade. During the Exhibitions ,the five exhibitors conducted a preliminary study on the local market.They found the Italian consumers prefer to the elegant handicrafts and like heavy metal on the material.There will be a promising propect,because the price in Italy is much higher than domestic commodities’. Italy, as a Fashion country, every woman will wear jewelry ,from earrings, necklaces to bracelets, pendant, almost. This shows that the local market can be very potential for development. |
